Multimedia Officer

Team / Directorate: Communications Projects and Campaigns / Communications, Customer and Commercial

Starting salary:  £36,246  rising to £39,942 per annum through annual increments being paid each year (pro rata for part time applicants)

Contract type: Fixed Term Appointment until 30/03/2026 with a possibility of extension

Work pattern: Full time, 37 hours per week (Part time, annualised hours, compressed hours or term time working considered - discussions at interview stage welcome)

Post number: 203954

The role

To develop and deliver effective integrated promotion of the Wales Coast Path and National Trails. This includes activity such as media relations, digital, social media, internal Comms, video production, branding and design.

As an organisation we support flexible working. You will be contracted to the nearest NRW office to your home and a suitable hybrid working pattern will be agreed on appointment. Any regular face to face meetings or training will be planned in advance.

To make an informal enquiry about this role, please contact Jont Bulbeck at jont.bulbeck@cyfoethnaturiolcymru.gov.uk

Interviews will be conducted via Microsoft Teams.

Successful external applicants will be subject to a satisfactory Disclosure and Barring Service Check (DBS) check. We aim to make offers of appointment within 4 to 8 weeks of the closing date.

About us

You will be part of the corporate communications team, and work closely with colleagues working across a range of communications and external affairs disciplines. You will also work closely with the recreation policy and operational teams to promote all aspects of the Wales Coast Path and National Trails.

 

What you will do

• Work closely with NRW’s Outdoor Access and Recreation Team on WCP and NT promotion.
• Plan, develop, organise and co-ordinate promotion activity on the WCP and NTs for NRW.
• Act as a primary contact for NRW for WCP and NT promotion, liaise and work collaboratively with internal and external stakeholders, building relationships in support of outcome delivery.
• Produce high-quality, engaging and effective content in support of WCP and NT promotion.
• Deliver integrated Comms across all channels, with an audience/customer focus, working closely with the NRW Outdoor Access and Recreation team and other key partners
• Contribute to development of creative campaigns and Comms plans.
• Contribute to delivery of multiple projects or campaigns.
• Contribute to incident response, including out of hours working.
• Use insight to inform your approach.
• Provide advice to the business in order to protect and promote the reputation and brands of the WCP, NTs and NRW more generally, either autonomously or with support from more senior team members when required. 
• Be alert to reputational risks and escalate as appropriate
• Undertake health and safety duties and responsibilities appropriate to the post
• Be committed to Natural Resources Wales Equal Opportunities and Diversity Policy, together with an understanding of how it operates within the responsibilities of the post
• Be committed to your own development *and that of your staff through the effective use of your personal development plan (known as Sgwrs).
• Any other reasonable duties requested commensurate with the grade of this role.

Your qualifications, experience, knowledge and skills

In your application and interview you will be asked to demonstrate the following skills and experience using the STAR method.

1. Some experience of working in a professional communications team of PR agency (at account executive level).
2. Experience of working within the environmental and outdoor recreation and access sector
3. Good level of skill across all promotion, marketing and communications disciplines and channels. 
4. Member of relevant professional body and visible commitment to your own CPD (or be prepared to join).
5. Good understanding of NRW's remit, roles, policies and priorities in order to be able to drive effective communications campaigns in support of these.
6. Able to make sound judgement calls.
7. You will be studying towards a professional qualification within your particular discipline or have a degree in a relevant subject or have the equivalent level of experience. 

Welsh language level requirements

• Essential:   Level A1 – able to pronounce Welsh and use basic phrases

Please note if you do not meet the A1 requirement i.e., ability to understand basic phrases and ability to pronounce Welsh names correctly, then NRW offers a variety of learning options and staff support to help you meet these minimal requirements during the course of your employment with us.

Benefits 

This role will offer a range of benefits, including:

• Civil Service Pension Scheme offering employer contributions of 28.97% (successful internal staff will remain in their current pension scheme)
• 28 days annual leave, rising to 33 days
• generous leave entitlements for all your life needs
• commitment to professional development
• health and wellbeing benefits and support
• weekly wellbeing hour to use as you choose

See full details for all the employee benefits you will receive.

Please keep reading

We’re passionate about creating a diverse workforce and positively encourage applications from under-represented communities. We embrace equality of opportunity irrespective of disability, neurodivergence, ethnic origin, colour, nationality, gender expression and gender identity, marital status, sexual orientation, culture, or religion.   We put the principles of human rights, equality, fairness, dignity and respect at the heart of our values.

We are committed to equal opportunities and we guarantee interviews for candidates with disabilities who meet the minimum selection criteria.

We want to attract and retain talented and highly skilled staff, so we make sure that our pay scales remain competitive. We advertise the full pay scale on our job descriptions. Appointed candidates start at the first point of the pay scale and annual increments are paid each year.

We want our staff to grow professionally and personally. From leadership development to access to further and higher education courses, our staff have opportunities to expand their knowledge on variety of topics, stay current in their field and continue to learn as their career progresses.  

We are a Bilingual organisation which complies with the Welsh Language Standards.  Welsh language skills are considered an asset to NRW, and we encourage and support staff to learn, develop and use their Welsh language skills. 

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